"Do I need a website for my small business?"
Absolutely YES! You do need a website for your small business. And it better be professional and custom-designed.
The main reason behind having a custom-designed website is because customer behavior has changed. People no longer use yellow pages to find service providers. 97% of consumers search for local businesses online. Your website must be more than just a beautiful brochure. It must engage, convert and serve as a powerful communication platform that allows you to market your brand 24/7.
Well, this is actually the first question most clients ask when we suggest they have a website for their small business. In fact, the most common question comes next:
“Why do I need a custom-designed website for my small business?”
1. A custom-designed website proves your business credibility and customers expect it.
“Let me check your website?” This is something you’ll hear more often these days when talking business. The truth is that people are wiser these days – half would not even consider buying from someone who doesn’t have one if given the opportunity! They will question your credibility and that’s not a good sign.
Consumers think twice before making any business decision, and if you want people to take your small business seriously it’s important that they know about the services or products in which you specialize through an informative customer-designed website.
A professional website will make your customers say: “How great is this business” instead of “Is this business legit”
2. Your small business becomes easily accesible.
A website is an essential component of any business. With the growth in technology, it has become easier for consumers to find what they need on their phones and computers.
That’s why every entrepreneur should invest in a professional-looking website where potential customers can easily reach out whenever needed without worrying that there won’t be anyone at the office.
Don’t forget that a custom-designed website is a powerful communication platform that allows you to market your brand 24/7.
3. Maximize Return of Incestment (ROI)
We all know how hectic and time-consuming traditional forms of marketing like the print release, print ads, and flyers are. They cost you a fortune and demand a lot of effort. Still, the results are not up to the mark.
Online marketing is less expensive and more effective. It can get you the same results sooner.
Building a website that promotes your services or products can be done for relatively small cost with the right help. A custom-designed and search engine optimized website will give you access to thousands more potential consumers. It can help you reach a wider target audience for promoting your services or products.
The content on the website also influences buying decisions and commercial transactions, no matter which industry you are in.
4. Saving You Time + Customer Service
When you’re running a business, it can be tough to remember every detail. With so many tasks and responsibilities on your plate, things get tricky pretty quickly if you don’t have the right tools in place.
An easily accessible website with clear information for prospective customers or staff members can be a huge benefit. Less time spent on the phone explaining your services leads to more time strategizing and helping you take your business to the next level.
A custom-designed website makes sure simple questions don’t go unanswered while providing useful content that helps improve customer satisfaction overall by assisting them to find exactly what customers are looking for.
5. You can showcase your products/services the best way possible
Presentation is the key to getting people’s attention and making them buy your products or services. If you’re starting out, every customer matters so it’s important that you can showcase your expertise in a way that will wow potential clients.
Unleash your creativity by displaying beautiful images of your products, including short video tutorials; as well as any other marketing material such as social media profiles.
Remember that customers are more likely to buy and stay loyal to your brand if the product/service is more appealing to them.
6. Offers Social Proof
You can’t ignore the power of social media. If you want to remain competitive in today’s market, it is imperative that your branding reflects what customers are looking for online and on review sites.
You can’t ignore what others say about your business or take the praise and use it to grow.
Social proof is a commonly used marketing strategy that has been around for decades. One way to increase your customer’s trust in you as an organization is by adding testimonials and reviews from previous clients on the site. Showing people what they are getting themselves into before even signing up or making payment arrangements with them.
Customer behavior nowadays relies heavily upon word-of-mouth recommendations so it pays off when potential buyers see positive feedback about your product or service online.
7. Most of your competitors are already having a website
You’re not the only one in this market. There are already thousands of companies selling products and services just like yours, so it’s no wonder that most people have their own websites these days!
They appear more credible in the market and they have built up trust with their audience. Plus when people search Google for products or services only businesses with websites will show up. Let’s not forget that when it comes to finding info, Google is the first thing that comes to everybody’s mind.
How would I beat my competitors, who already have a website?
Well, for that, you will need to contact a web design & development company and have a website first. By not having one, you are already allowing you competitors to dominate the market.
Also, if you have a website, you have a chance to research and incorporate elements that your competitors are missing. You can benefit from their weaknesses.
So, having a website is much better than not having it at all. At least, you can benefit from it.
Having a website with good UI/UX is equally important as creating the website itself. If the UI/UX is not good, there will be no use in having it.
“Wait! What are UI and UX?” UI stands for user interface and UX stands for user experience. Both are vital to your digital success.
Always remember: It takes about 0.06 seconds to capture your audiences’ attention and 0.03 seconds to engage them and shape their opinion about your business.
To summarize… Your business needs a website, and it’s easier than ever to get one.
So again, while you believe that not every business needs a website, we’ve done our best to show you why every business needs a website. If you are still hesitant or have questions, feel free to contact us.