Adapt to Gmail's New Rules: Secure Your Email Marketing's Effectiveness
Concerned about your email marketing’s future effectiveness? Gmail’s new rules are a game-changer!
Big changes are coming to Gmail in February 2024, and they’re set to significantly impact your email marketing strategies. Gmail is introducing stringent requirements for bulk senders, including most email marketing businesses. Here’s what’s changing:
- Mandatory Strong Email Authentication: Protect your brand’s reputation by ensuring your emails are legitimately from you.
- One-Click Unsubscription: Make it simple for your audience to opt out, maintaining a list of engaged and interested subscribers.
- Low Spam Rate Necessity: Keep your content relevant and wanted to avoid the spam folder.
Ever wondered what email authentication really means?
Think of it as a virtual ID check for your emails. It’s like a bouncer at a club, making sure that an email is exactly who it says it is – no fakes allowed!
In the digital world, it is crucial to avoid those pesky spoofers.
There have been quite a few ways to do this email ID check over the years. But the gold standard today? That’s DKIM, which is short for Domain Keys Identified Mail. It’s like sealing your email with a special digital signature before it journeys across the internet.
Here’s how it works: this signature gets attached when you send an email. Then, the receiving end uses a public key, like a decoder, that your domain has shared in its DNS.
It’s a clever way to ensure your email is legit and safe as it lands in an inbox. Neat, right?
If you or your company own your company’s domain or have an IT group that can update your domain’s DNS records, you should consider setting up self-authentication and instituting a DMARC policy with your domain provider.