Google Ads PPC is an ongoing process — it’s not just a “set it and forget it” strategy that picks up momentum over time. Rather it requires constant adjustments to see the best results.
If you’re a business owner that spends their time writing checks, ordering inventory, and managing a business, it’s unlikely that you have time to run a Google Ads PPC campaign.
What Is Google Ads
Google Ads is Google’s online advertising program. Through Google Ads, you can create online ads to reach people exactly when they’re interested in the products and services that you offer.
- Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.
- Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.
- There’s no minimum spending commitment, and you set and control your own budget. You choose where your ad appears, set a budget that’s comfortable for you, and easily measure the impact of your ad.
What is PPC (Pay Per Click)
PPC, which stands for pay-per-click, is an online advertising model where advertisers run ads on a platform such as Google Ads and pay a fee every time someone clicks on it.
Run almost any search on Google, and you will see ads displayed at the top of the results page.
Businesses use PPC to drive traffic, sales, or inquiries from their target audience.
Common PPC platforms allow an outstanding depth of targeting, meaning that you can serve ads in front of those only who you deem to fit your customer demographic.
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FREE Google Ads Campaign Audit and Consultation
What do our Google Ads Management Services include?
You Get:
With a Google Ads management service from PS Web Consulting, your campaign can be adjusted and customized in order to achieve the goals you set out for it.
- Dedicated Account Representative
- Competition analysis report
- Custom Google Ads Campaign Strategy is built on your industry, business and goals
- Keyword research report for your campaign
- Custom ad campaign copy, which we then test for performence
- We strategically manage ad bids to maximize your return on ad spend
- We optimize current ad copy, design, and targeting to improve performance
- We monitor and update account settings to ensure PPC performance
- We provide regular reports to keep you up-to-date
We also make sure the most important aspects of managing Google Ads Campaign are taken under consideration
Custom Web Design & Development Services
Responsive Web Design
According to research slow-loading websites result in nearly $2.6 billion loss in annual revenue. Ensure your website adapts to all screen sizes and devices to increase your customer retention. We utilize graphics (SVGs), standardize clickable areas and buttons, place responsive images and maximize device features to boost sales.
Content Writing
A study published by Adobe revealed that 60 percent of consumers engage more with well-designed and structured web content. Establish your leadership brand and retain more site visitors with a custom web design. Our content specialists create original, SEO-optimized blog posts and web copies for visitors to read and share your content.
Integrations
Page Speed Optimization
Conversion Rate Optimizatiion
Website Analytics
We collect and analyze your website data to create a results-driven custom eCommerce website design and increase your organic traffic. Our team performs usability analysis, evaluates the consistency and accuracy of your page content and checks your website’s implementation in various browsers. We develop a custom web design that caters to your target customers.
Website Hosting
Website Maintenance
Rest easy knowing that you have a professional custom web design team to handle your site updates and maintenance. Our team performs user testing and site backups, checks security updates, fixes any broken link, eliminates unnecessary form fields and makes test purchases. We offer fast and reliable technical support to keep your website secure.
eCommerce Web Design
Give your customers a better shopping experience with a custom eCommerce web design. We simplify your navigations, publish high-resolution images, write descriptions and highlight your unique selling points (USPs). Our custom web design pricing is built around your specific needs and budget.
Video Production
Quality videos keep your audiences interested, attract and engage more visitors to your custom web site with video content that delivers your message quickly and effectively. Our custom web design services include script writing for voiceover and visuals, curation of interview questions, motion graphic designs and videography and photography.
Logo Design
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