PPC - Pay Per Click
Data-driven Google Ads PPC campaigns
Google Ads PPC is an ongoing process — it’s not just a “set it and forget it” strategy that picks up momentum over time. Rather it requires constant adjustments to see the best results.
If you’re a business owner that spends their time writing checks, ordering inventory, and managing a business, it’s unlikely that you have time to run a Google Ads PPC campaign.
What Is Google Ads
Google Ads is Google’s online advertising program. Through Google Ads, you can create online ads to reach people exactly when they’re interested in the products and services that you offer.
- Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.
- Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.
- There’s no minimum spending commitment, and you set and control your own budget. You choose where your ad appears, set a budget that’s comfortable for you, and easily measure the impact of your ad.
What is PPC (Pay Per Click)
PPC, which stands for pay-per-click, is an online advertising model where advertisers run ads on a platform such as Google Ads and pay a fee every time someone clicks on it.
Run almost any search on Google, and you will see ads displayed at the top of the results page.
Businesses use PPC to drive traffic, sales, or inquiries from their target audience.
Common PPC platforms allow an outstanding depth of targeting, meaning that you can serve ads in front of those only who you deem to fit your customer demographic.
What do our Google Ads Management Services include?
With a Google Ads management service from PS Web Consulting, your campaign can be adjusted and customized in order to achieve the goals you set out for it.