Google Ads
PPC - Pay Per Click

Data-driven Google Ads PPC campaigns

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Google Ads PPC is an ongoing process — it’s not just a “set it and forget it” strategy that picks up momentum over time. Rather it requires constant adjustments to see the best results.

If you’re a business owner that spends their time writing checks, ordering inventory, and managing a business, it’s unlikely that you have time to run a Google Ads PPC campaign.

What Is Google Ads

Google Ads is Google’s online advertising program. Through Google Ads, you can create online ads to reach people exactly when they’re interested in the products and services that you offer.

  • Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.

  • Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.

  • There’s no minimum spending commitment, and you set and control your own budget. You choose where your ad appears, set a budget that’s comfortable for you, and easily measure the impact of your ad.

What is PPC (Pay Per Click)

PPC, which stands for pay-per-click, is an online advertising model where advertisers run ads on a platform such as Google Ads and pay a fee every time someone clicks on it.

Run almost any search on Google, and you will see ads displayed at the top of the results page. 

Businesses use PPC to drive traffic, sales, or inquiries from their target audience. 

Common PPC platforms allow an outstanding depth of targeting, meaning that you can serve ads in front of those only who you deem to fit your customer demographic.

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FREE Google Ads Campaign Audit and Consultation

PS Web Consulting is a professional Google Ads PPC agency that focuses on your success as a whole. Whether you want to increase conversions, traffic to your website, or both, our tech-enabled PPC management services can help you reach your goals.
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What do our Google Ads Management Services include?

You Get:

With a Google Ads management service from PS Web Consulting, your campaign can be adjusted and customized in order to achieve the goals you set out for it.

  • Dedicated Account Representative
  • Competition analysis report
  • Custom Google Ads Campaign Strategy is built on your industry, business and goals
  • Keyword research report for your campaign
  • Custom ad campaign copy, which we then test for performence
  • We strategically manage ad bids to maximize your return on ad spend
  • We optimize current ad copy, design, and targeting to improve performance
  • We monitor and update account settings to ensure PPC performance
  • We provide regular reports to keep you up-to-date

We also make sure the most important aspects of managing Google Ads Campaign are taken under consideration

Cost

To get the most out of your campaign, it's important to understand how much each click will cost and what kind of bid amount needs to be entered each time you make a change. There may also be some other factors involved with setting up google ads management, including extra costs related to getting more in-depth information about potential customers.

Keywords

The most successful google ads management campaigns have high click-through rates and good conversion rates. To get these results, it's important to choose the right keywords for your campaign. With google ads management services, we're able to take everything into account so that you can find the best possible matches for your business.

Competitive Analyses

When google ads management, it's necessary to keep an eye on what other companies are doing on their Google Ads accounts. This will allow us to make changes and adjustments based on how successful or unsuccessful your competitors seem to get people to click through and buy products when they're looking online. For example, google ads management could mean we decide to adjust the headline or image of your AdWords campaign to increase click-through rates.

Diversity

Many different google ads management strategies can be customized to fit any business's specific needs. We recommend using diverse strategies to get more out of google ads management and achieve better results overall with PPC advertising services. This could include combining both pay-per-click with other online marketing techniques, such as search engine optimization (SEO) and social media marketing (SMM).

Custom Web Design & Development Services

Responsive Web Design

According to research slow-loading websites result in nearly $2.6 billion loss in annual revenue. Ensure your website adapts to all screen sizes and devices to increase your customer retention. We utilize graphics (SVGs), standardize clickable areas and buttons, place responsive images and maximize device features to boost sales.

Content Writing

A study published by Adobe revealed that 60 percent of consumers engage more with well-designed and structured web content. Establish your leadership brand and retain more site visitors with a custom web design. Our content specialists create original, SEO-optimized blog posts and web copies for visitors to read and share your content.

Integrations

Many company websites require special features and we are ready to develop and integrate them. Whether it is a quote system, reservation & booking process, online payments, Live Chat and others, we can get it done. We will also provide full support for all integrations. We can use the power of technology to generate results for your project.

Page Speed Optimization

A strategy that is often overlooked, page speed optimization is crucial to great customer experience. Without ensuring that your website loads quickly for visitors, your site will likely lose conversions and revenue. Nearly half of web searchers won’t wait three seconds for a page to load before bouncing to another site.

Conversion Rate Optimizatiion

Conversion rate optimization (CRO) is all about maximizing the effectiveness of your website by turning your visitors into customers. Conversion rate marketing services from a trusted CRO company can increase the percentage of your site visitors who complete a desired goal, such as filling out a form, purchasing a product or downloading an eBook.
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Website Analytics

We collect and analyze your website data to create a results-driven custom eCommerce website design and increase your organic traffic. Our team performs usability analysis, evaluates the consistency and accuracy of your page content and checks your website’s implementation in various browsers. We develop a custom web design that caters to your target customers.

Website Hosting

Boost your digital marketing opportunities with a custom web design pricing and package tailored to your demands. Our web hosting services ensure high reliability and uptime, site security and improved SEO and online performance. We offer reliable customer support, unlimited bandwidth and storage, free malware removal and reasonable custom website design cost.

Website Maintenance

Rest easy knowing that you have a professional custom web design team to handle your site updates and maintenance. Our team performs user testing and site backups, checks security updates, fixes any broken link, eliminates unnecessary form fields and makes test purchases. We offer fast and reliable technical support to keep your website secure.

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eCommerce Web Design

Give your customers a better shopping experience with a custom eCommerce web design. We simplify your navigations, publish high-resolution images, write descriptions and highlight your unique selling points (USPs). Our custom web design pricing is built around your specific needs and budget.

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Video Production

Quality videos keep your audiences interested, attract and engage more visitors to your custom web site with video content that delivers your message quickly and effectively. Our custom web design services include script writing for voiceover and visuals, curation of interview questions, motion graphic designs and videography and photography.

Logo Design

Build a unique brand identity with a personalized logo embedded in your website. Our team creates logo concepts based on your needs and requirements to create the best one that captures your brand image. We also offer logo redesign at a competitive custom website design pricing.

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