What Gets Measured, Gets Improved, Therefore Get Improved
Over 72% of the websites have chosen Google Analytics as their analytics platform of choice. PS Web Consulting has also made that choice. We use Google Analytics on all of our client’s sites to help provide insight into their online marketing efforts.
What Is Google Analytics
Google Analytics is an online tool, which allows you to track and analyze your website traffic.
Google Analytics helps you gain valuable understanding of your audience, which in turn can be used to improve content based on what they are most interested in.
Google Analytics was launched back in 2005 as a way for Google to keep track of their own websites. Google then started offering google analytics to other companies free of charge in order to make it easier for webmasters all over the world.
Today, Google Analytics has grown into one of the leading marketing tools, with more than 25 billion visits tracked every month by website owners using google’s service.
Do You Want To Know How Your Website Is Performing?
Google Analytics is the most widely used analytics platform in the world. It’s free, easy to use, and provides a wealth of information about your site.
PS Web Consulting uses it on all our client’s sites to help provide insight into their online marketing efforts.
We can show you how Google Analytics works and what it can do for you so that you have a better understanding of where your traffic comes from, which pages are getting the most views, and what people are searching for when they come to your site.
You will be able to see data like pageviews per hour or bounce rate over time with just one click! And we won’t charge anything extra for this service because we’re nice like that.
How Google Analytics Work
Many companies choose to integrate google analytics into their existing website tracking systems. Some are more advanced than others depending on the complexity of your business model – eCommerce, membership sites, or lead generation, for example, can all be accurately tracked by google analytics.
Google Stats Report
Google Analytics allows you to see how visitors come to your website – what search engine, social platform, or Adword led them to your site.
Google Analytics currently supports Google Trends, Google Mobile Search, and Google Play store app (android only). This allows you to create more targeted content based on what people actually look for online.
The data gained from this is often referred to as traffic sources. – Google Analytics also shows you how many times a specific page has been viewed on your site. These are known as visits or sessions.
Google sends an additional request to the Google Analytics tracking code each time someone clicks through to another page on your site (i.e., from a google search result to an article). This allows you to create better navigational content.
Google Analytics also sends information about the type of device and browser being used by your visitors along with their geographical location or city-level data.
Google Analytics collects all of this information from each visitor’s google account. Hence, it is important to make sure that you’ve always selected “anonymize IP addresses” in google analytics and ad settings within Google Adwords.
Custom Web Design & Development Services
Responsive Web Design
According to research slow-loading websites result in nearly $2.6 billion loss in annual revenue. Ensure your website adapts to all screen sizes and devices to increase your customer retention. We utilize graphics (SVGs), standardize clickable areas and buttons, place responsive images and maximize device features to boost sales.
A study published by Adobe revealed that 60 percent of consumers engage more with well-designed and structured web content. Establish your leadership brand and retain more site visitors with a custom web design. Our content specialists create original, SEO-optimized blog posts and web copies for visitors to read and share your content.
Page Speed Optimization
Conversion Rate Optimizatiion
We collect and analyze your website data to create a results-driven custom eCommerce website design and increase your organic traffic. Our team performs usability analysis, evaluates the consistency and accuracy of your page content and checks your website’s implementation in various browsers. We develop a custom web design that caters to your target customers.
Rest easy knowing that you have a professional custom web design team to handle your site updates and maintenance. Our team performs user testing and site backups, checks security updates, fixes any broken link, eliminates unnecessary form fields and makes test purchases. We offer fast and reliable technical support to keep your website secure.
eCommerce Web Design
Give your customers a better shopping experience with a custom eCommerce web design. We simplify your navigations, publish high-resolution images, write descriptions and highlight your unique selling points (USPs). Our custom web design pricing is built around your specific needs and budget.
Quality videos keep your audiences interested, attract and engage more visitors to your custom web site with video content that delivers your message quickly and effectively. Our custom web design services include script writing for voiceover and visuals, curation of interview questions, motion graphic designs and videography and photography.