Search Engine Optimization
Our SEO team will leverage your industry expertise to keep you ahead of the competition — maximizing organic search traffic with the ultimate engagement and conversion goals.
A good SEO strategy identifies and captures user intent that already exists around your core products or services. By identifying all the different variations a user might search, we design and execute an on-page content strategy to secure top rankings and drive users directly to your target landing pages.
Organic vs. Paid Traffic
Organic search traffic is more valuable for brands because it’s free and doesn’t have to pay.
Paid search traffic comes from promotional ads that businesses buy to appear at the top of a Google result list.
According to the study, organic search traffic accounted for 73 percent of all traffic to business services sites. More than 20 percent jumped from the 51 percent when evaluating organic search across all sites.
- The increase in organic traffic is related to developing and executing a robust Search Engine Optimization strategy.
- SEO is not only about search engines but good SEO practices improve the user experience and usability of your website.
SEO Services at transparent prices
Our SEO Services include, but are not limited to:
- keyword research using proven data science algorithms;
- create captivating content with storytelling skills honed by years of experience;
- uncover competitors’ tactics through comprehensive competitive analysis reports;
- build links from sites relevant to yours while sticking true to Google guidelines so they’ll be seen first in search results
You get this great mix of creativity and strategy at an affordable rate.
- Starting at $500 per month
SEO done right takes time, consistency and expertise!
Our SEO service is ready for any challenge that comes your way!
We put together an arsenal of techniques designed with one goal - to help your business succeed.
Why Custom Web Design is the Best Option for Your Business
Understanding Your Industry & Business
We work closely with you to find out what your target market is looking for and then we make it happen.
We want to know everything about your business, so that we can figure out how best to deliver the results our clients are seeking.
Develop a custom SEO strategy
Once we know what keywords you want to rank for and where your users are likely searching, our SEO experts will customize a strategy to help get your content in front of the people who need it.
Test, Analyze Results & Create Reports
We will set up measurement parameters to iterate our approach over time and expand the keyword footprint as we gain new rankings.
We can then efficiently leverage this budget by optimizing for these keywords, which provide better ROI than other advertising channels may offer us due to their higher conversion rates.
Keyword Research
Our keyword strategy will appeal towards broad generic queries (ex.- "search engine optimization"), as well as more specific and niche-focused searches ("SEO audit," or "on-page SEO").
This balanced approach allows us to optimize both individual pages on our site and provide targeted information through organic listings over time, which helps satisfy all types of searchers who might come across one or many different pieces we put out there online.
Some of the tactics we use to power these strategies and achieve measurable goals include
1. Keyword Research – Strategic research to identify what keyword phrases are being searched for, including an assessment of SERP competitiveness and conversion potential. This informs content optimization and improves organic visibility.
2. Legacy Keyword Audit – Analysis of existing keyword coverage to identify low-hanging fruit, mitigate the risk of pursuing new keywords at the expense of current money makers, and prioritize on-page optimization efforts. This informs our actionable strategic plan.
3. Keyword Mapping – Keywords organized by theme and assigned to target pages on your website. Ensures consistent signals for search engines, aligns users with your priority products and services and informs future SEO efforts including metadata, and on-page recommendations for new and existing content.
On-Page Optimization Services
1. Metadata Optimization – Writing compelling title tags and meta descriptions that capture prime visibility and compel users to click on your SERP listing.
2. Content Gap Analysis – Combining keyword research and competitive analysis for existing content to enhance ranking and strengthen credibility.
3. Content Brief – Combining keyword research and competitive analysis for new content to aid copywriters to develop content that is optimized for search.
4. Content Production – Writing well-sourced, targeted content, our in-house content team seamlessly incorporates SEO focus.
5. Content Optimization – Reviewing content to optimize for SEO best practices including the elimination keyword stuffing, duplicate content and other risks for over-optimization.
6. Striking Distance Analysis – Analyzing keywords currently ranking 6-20 to prioritize low-hanging fruit and to make informed content recommendations for securing additional visibility.
Technical SEO
1. Technical SEO Audit — Full review of the technical foundation of your website as it relates to how search engines crawl and process content.
2. Crawlability Analysis — In-depth analysis to ensure search engine bots can efficiently crawl your website.
3. Indexation Analysis — In-depth evaluation used to ensure proper indexation (and proper exclusion) from the major search engines for all website URLs.
4. Page Speed Analysis — Evaluation of and recommendations to improve page speed.
5. XML Sitemap Audits — Comprehensive analysis of XML sitemaps to eliminate errors and ensure search engines are processing your site as intended.
6. Site Health Checks — Routine checks to ensure website health and functionality.
7. Google Search Console Management — Leverage Google Search Console to monitor and manage your website’s presence in search results.
8. Structured Data – Markup recommendations designed to target Knowledge Graph and Featured Snippets.
SEO Audit Services
1. Penalty Assessment — A site audit to investigate a potential penalty following an algorithm update.
2. Technical SEO Audit – A holistic site audit to determine potential issues that would inhibit SEO campaigns. Factors to consider include site crawlability, indexation and content quality.
3. Google Analytics Audit – A review of a site’s Google Analytics account, how it’s implemented, and opportunities for improving the data collection process leveraging.
4. Google Tag Manager (GTM)
Analytics & Reporting
When it comes down to strategizing, measuring traffic numbers has been a necessary step in creating an effective online presence - but with help from our staff at PS Web Consulting LLC., we've made that process much easier on you by knowing exactly where web users come into contact with your page and which ones end up converting later as customers or subscribers. This gives us more insight than ever before so that we know exactly how best spend our time when redesigning websites based on these data.
Audit current Google Analytics (GA) configuration to identify inaccurate or incomplete tracking.
Install and configure Google Tag Manager (GTM) to manage page-level analytics and conversion tracking, ensuring proper attribution and requiring limited dev resources.
Web Design Is Crucial To User Experience, Therefore SEO
It takes a special skill set and process to produce great design that sells more. Over the years we honed in on a winning formula that works.
Our Approach...
In today’s ever-growing market, it is crucial to provide your visitors with the best experience on your website that is accessible by all across all devices, including desktop, tablet, and mobile.
Creating a beautiful website is the first step to earning new clients. The appearance of your website tells visitors more about your company than your words. A site that incorporates modern design, optimized images and videos is much better at converting customers than a website that looks like it’s from 20th century.
With hundreds of other navigation styles available, there’s no right or wrong answer. It’s all about what works for your brand when it comes to providing a stellar experience for your users.
Navigation is the part of your website that lets people find what they want.
Modern websites have simplified navigation to work on desktops and mobile devices.
Once visitors click on your site, it’s crucial that you keep their attention. If you lose it, they will leave, forget about your company or brand. Getting them back might be even harder.
Attention is valuable because it keeps visitors focused on your brand, products, and or services. So, if you want to make a sale or convince a potential customer to use your professional services, you need their attention on your website.
This is ultimate goal for your website. But visitors won’t take action if you don’t encourage them! That’s why it’s so important to use a Calls-to-Action throughout the pages on your site. However, their position should be strategically placed. That is usually based on extensive research and testing.
A CTA acts as instructions, telling visitors what they should do next to get one step closer to becoming a customer. The use of CTAs dramatically increase conversions in every online business model.
We start the process with:
- Custom Layout Design
- Content Creation
We focus on:
- Conversion Optimization
- Engagement
We never stop:
- Testing & Analyzing
- Improving
Custom Web Design & Development Services
Responsive Web Design
According to research slow-loading websites result in nearly $2.6 billion loss in annual revenue. Ensure your website adapts to all screen sizes and devices to increase your customer retention. We utilize graphics (SVGs), standardize clickable areas and buttons, place responsive images and maximize device features to boost sales.
Content Writing
A study published by Adobe revealed that 60 percent of consumers engage more with well-designed and structured web content. Establish your leadership brand and retain more site visitors with a custom web design. Our content specialists create original, SEO-optimized blog posts and web copies for visitors to read and share your content.
Integrations
Page Speed Optimization
Conversion Rate Optimizatiion
Website Analytics
We collect and analyze your website data to create a results-driven custom eCommerce website design and increase your organic traffic. Our team performs usability analysis, evaluates the consistency and accuracy of your page content and checks your website’s implementation in various browsers. We develop a custom web design that caters to your target customers.
Website Hosting
Website Maintenance
Rest easy knowing that you have a professional custom web design team to handle your site updates and maintenance. Our team performs user testing and site backups, checks security updates, fixes any broken link, eliminates unnecessary form fields and makes test purchases. We offer fast and reliable technical support to keep your website secure.
eCommerce Web Design
Give your customers a better shopping experience with a custom eCommerce web design. We simplify your navigations, publish high-resolution images, write descriptions and highlight your unique selling points (USPs). Our custom web design pricing is built around your specific needs and budget.
Video Production
Quality videos keep your audiences interested, attract and engage more visitors to your custom web site with video content that delivers your message quickly and effectively. Our custom web design services include script writing for voiceover and visuals, curation of interview questions, motion graphic designs and videography and photography.
